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Search Engine Optimization

Recently I’ve been contacted by two clients who want to improve their ranking on Google. “How do we get on the first page of Google results?!” they asked. After taking a quick peek at their sites source code it was clear to see that they didn’t even have the foundational information for a high ranking on Google. As a matter of fact, they hadn’t even registered their URL’s, created a site map, or made sure that their site descriptions and meta data conveyed the right key word search information.

Did you know that:

1. Google has a lit of Webmaster Tools that will help you get your site indexed correctly?
2. You can register your site manually with most major search engines.
3. Social Networking does work wonders – Facebook, Linkedin, Google+, Twitter, Youtube, Vimeo, etc.
4. Using other sites to embed links for your site and keywords is very powerful.
5. Register your site with online services and directories like Linkedin and Yelp.
6. Once your site is setup correctly it still takes time for your site to move up in Google.
7. Updating your site with a blog is a good way to keep your rankings current and to increase your embedded key words.
8. Google actually has an adwords certification program to help you understand how to setup your adwords correctly.
9. Don’t just focus on 1 or 2 search engines. You may overlook valuable customers who don’t use Google and Yahoo.
10. You can use keyword phrasing in your pictures to increase keywords on your site.
11. Google Analytics are awesome, but so is Woopra: http://www.woopra.com/ Something I learned in accounting – you can only manage what you can measure.

These are just a few tips that will help get your site linked higher. When http://www.reiblaw.com, an attorney who specializes in family and divorce law in Denton, Texas asked me to look at his site I was so surprised at how little his site was setup correctly. Then another client, http://www.aaronstreeandfence.com asked me to setup his website and then later asked me to improve the SEO ranking. I told him that it takes about 10 hours to do the basic setup for a site SEO and then it is best to keep maintaining your site’s SEO by posting blogs, adding specials on Facebook and Twitter and embedding links.

Hopefully you find this information helpful and feel free to share your own tips and let me know if you are interested in link sharing: info at eddie renz dot com

 

By Evan Stark

Eddie Renz is an avid fan of Egyptology, Wilbur Smith and bacon. Not a fan of humility but often finds himself humbled when he is around people who understand numbers like the Fibonacci sequence and Pi.

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