Companies pay big bucks to have their links added to your blog, why? Because blog data is archived and indexed and the more sites that link to your site the more chance you have of being at the top of the search engine list when people search for a specific site.
Blogs also steer people to your site even when they may or may not be searching for what your site is about. Say I blog about Pamela Anderson on my site for home decor. I might use the phrase, “I saw this color in Pamela Anderson’s house”. Now when someone searches for Pamela Anderson my site will get a hit. Hits are important because advertisers look at the overall traffic that is generated by your site.
So why am I bringing this up? Because I just added a blog section to www.soundandshow.com, updated the overall look to give it a more dymanic impact and tried to keep as much information on the home page while keeping it simple and fun. Check it out and let me know what you think.
Happy New Year!