Kermit, now you can change your tune…

It is easier than ever to be green.  A friend of mine sent this to me and asked me to pass it on. I’ve been trying to be greener myself lately and this site has some cool information on the subject. 

FOR IMMEDIATE RELEASEContact:Matt Pearson202.486.3595matt at 

RiverWired Launches Green Website63.5% of Americans Living Green LivesRiverwired Makes it Easy to be Green!  

NEW YORK, NY, April 7, 2007.  RiverWired, the new content and social networking community for an eco-friendly audience, announced today its public beta launch at  RiverWired, the online hub for all things green, is the first website to provide both content and a social networking platform for this growing market of consumers and advertisers.   Nearly two thirds of Americans are interested in making green choices, according to MRI’s Fall 2006 Survey of the American Consumer, yet the amount of eco-information across all media is overwhelming.  “All over America, people have a shared goal of living greener, healthier lives,” said Catherine Billon, Founder and CEO of RiverWired.  “Our mission is to help by providing a one-stop-shop for our audience to easily find, showcase, and share stories, information, and entertainment having to do with living green.”  Billon has a successful 20 year track record launching businesses at both new and established media companies such as Time Warner, Discovery Channel, Columbia Tri-Star, and National Geographic.  Billon is joined by executive vice president Cris Popenoe, a successful lifelong entrepreneur and pioneer in health and wellness.  “Just about everyone today wants to know how to make green choices in everyday life.  RiverWired offers a convenient place to find out how to do it and to join others who are doing the same,” said Popenoe.RiverWired earns revenue from advertising, which allows members and visitors to enjoy great content and community free of charge.  RiverWired helps its audience find eco-friendly businesses and products as well as causes and charities.  Advertising and sponsorships on the site will be specifically targeted to a green audience. About RiverWiredRiverWired ( is the new eco-friendly content and community hub online.  RiverWired provides best of the web green-oriented information and entertainment for a growing community.    At RiverWired, visitors will easily find the latest in green news and trends and simple, easy to use tools to blog, create a profile page, join or set up groups, and upload videos and photos.  RiverWired uniquely provides advertisers and sponsors with a platform to engage with a highly desirable, targeted green audience.  RiverWired is led by a team of internet and media veterans with proven track records in building Internet-based businesses.  RiverWired, Inc. is a privately-held, privately-funded company headquartered in New York, New York.

3 replies on “Kermit, now you can change your tune…”

Leave a Reply

Your email address will not be published. Required fields are marked *